5 common mistakes when creating your business website

Mistakes that cost you customers

Having a website is essential, but having a bad website can be worse than having none at all. A slow, disorganized site that doesn't work on mobile drives customers away instead of attracting them.

These are the 5 most common mistakes we see on Portuguese business websites — and how to avoid them.

Mistake 1: Ignoring mobile

In Portugal, over 70% of Google searches are made from mobile phones. If your site doesn't work well on a small screen, you're losing the majority of visitors.

Solution: Use responsive (mobile-first) design. All GenDomain sites are automatically optimized for mobile, tablet and desktop.

Mistake 2: Not having visible contact information

It seems obvious, but many sites hide the phone number, email or address on secondary pages. The customer who can't find how to get in touch within 5 seconds will look for another business.

Solution: Place phone and email visibly at the top of every page. Include a "Call now" button for mobile.

Mistake 3: Outdated content

Wrong hours, old prices, photos from 2015 — nothing communicates neglect more. If the site looks abandoned, customers assume the business is too.

Solution: Keep information up to date. With GenDomain, you can request monthly updates included in the Pro and Premium plans.

Mistake 4: Ignoring SEO

Having a beautiful site that nobody finds on Google is like having a shop on a dead-end street. Without search engine optimization, the site exists but generates no traffic.

Solution: Invest in basic SEO: unique meta titles and descriptions, clean URLs, fast loading speed, and content with relevant keywords.

Mistake 5: Doing everything yourself without experience

DIY platforms like Wix or WordPress are accessible, but without design and SEO experience, the result is often amateur. A site with generic templates, mismatched colors and poorly written text hurts more than it helps.

Solution: If you don't master web design, delegate. GenDomain creates professional sites automatically, with modern design and SEO included — all from €29/month.

Conclusion

Avoiding these mistakes is the difference between a site that generates customers and one that drives them away. Investing in a professional website isn't a cost — it's one of the best ways to ensure your business grows in 2026.